10 reasons why Startups and SMBs should be focusing on Digital Marketing in 2021

“47% of businesses are doing digital marketing without a clear strategy, which makes it impossible to successfully navigate today’s integrated omni-channel and real-time-data-powered digital environment.”

Marketing online is not just about having a website or posting updates on social media. It is a set of strategies that are designed to attract a bigger audience to your business and ultimately bringing in business. There are free strategies as well as paid ones. Digital Marketing is not something you should ignore. Every minute your competition is inching that more closer to closing a deal because they are leveraging Digital Marketing. It has the ability to interact directly and converse with an exhaustive range of potential customers, this is a lot more effective that traditional marketing. The following 10 reasons would show why you should focus on Digital Marketing not only from investment-wise perspective but also because its an effective marketing channel that can help you grow your business.

1. Level your playing field – The means to reach target markets have evolved. Companies around the world leverage on diverse strategies to attract more customers. Digital marketing allows you to expand your reach which only bigger companies could think of earlier. If you are not looking at the world with a wide lens then you are losing out on a lot of potential business already.
2. Cost effective than traditional marketing – Digital marketing is inherently cost effective. Planned campaigns, targeted audience plot points and highly traceable metrics helps you to reach right customers at a much lower cost than traditional marketing methods. Ill measured campaigns generate unhappy business experiences and in many cases unhappy clients as well!
3. Interaction with targeted audience – Interacting with an expanded set of audience allows you to derive the right insights as to what your clients actually wants. Real time marketing helps in precise targeting, high customer satisfaction ratio, personalized offers, cross selling and up selling, and quick time to value. Customer retention is today’s acquisition and Digital marketing is the best medium.
4. Builds brand reputation – If you remember and deliver what you promise, you develop a better relationship with you clients and also turn them into business generators for you. You can track your audience at every stage of their journey and interact according to their respective needs. After brand is just a synonym for a business experience!
5. Caters to mobile audience – There is none stranger to mobile experience now and every statistic proves greater emphasis on it every day. Enterprise Mobility Market is forecast to grow at a CAGR of 24.7% by 2022. You can customize your campaigns to suite mobile audiences alone using digital marketing alone. There is no way any traditional medium is going to catch up to the power of that one!
6. Delivers “Customer Intelligence” – Analytics, Webmasters, competition tracking, and many more are jargons from the digital marketing tool kit. They derive various data points and track various user behaviours which feed in intelligence to help you to draw an ideal customer for your business. Client analysis – a study which is more important than focusing on just getting new leads.
7. Allows systematic experiment with new approaches – No business runs with a single approach to business, but experiments come at a cost and loss of valuable time in many cases. A/B testing of campaigns with measurable metrics is an inherent attribute of all digital marketing campaigns.
8. Better ROI in investments – The key to digital marketing success is a steady flow of targeted traffic converting into leads and revenue. Every effort/step in digital marketing campaigns can be allocated to the customer journey and values can also be attributed to each step. This helps in finding the actual ROI on investments and amount of effort which was taken with measurable metrics.
9. Get more leads! – Conversion optimization is a top priority of digital marketers today. As everyone is practically living online, generating business online makes more sense that waiting for business to come. Digital marketing opens whole bunch of avenues to generate leads via targeted options, behaviour options and so on.
10. Ensures online business survival – What’s the point of having an online presence if you would not respond to anyone? Digital marketing allows you to personalize and interact with you audience and generate business and long term relationships.

Digital marketing helps you make use of strategies and tactics that not just reach a larger audience but also get the right results from a targeted one!