Pandemic has hit everyone. Right from individuals to families, from startups to large enterprises, from local to global economies. It is obvious to start thinking conservative, but if one could imbibe a growth focused mindset, this is the right time to rethink and realign. Instead of staying ‘affected’, we should start thinking how we could make an ‘effect’; in ourselves and yes, our business too.
Businesses are already starting to use their time wisely by implementing proven or legacy strategies to attract audiences and also stabilise their brand. Majority of them are trying their best to stay afloat. Especially, startups, small and medium businesses have had to move their arms are legs so hard that they fear getting burnt out.
So, the important question arises, do we need digital marketing in this time and how will it help?
Digital marketing has always been an ‘investment centre’ rather than a ‘cost centre’. It has helped businesses make wise decisions and build better ROI strategies. So, yes we need digital marketing even more in these times. Here are 20 ways how digital marketing can help businesses grow overall and especially during this pandemic:
-
(Overall help)
- Boosting small business strategies
- Reduce time to market
- Reach more customers than ever before
- Generating employment
- React swiftly and tactfully
- Industry agnostic core
- More insights into existing customers
-
(Help in and after Pandemic)
- All eyes are on digital
- Social distancing prevails which means less dependancy on traditional events
- Higher social media usage
- Digital events are a landmine of data
- Digital marketing is the future
- Clever digital marketing grows faster
- Delight and grow
- Community strategy – an overhaul
- Localisation
- Integrated communications
- Innovation
- Segmentation and alignment
- Run exclusives
What more can you do with digital marketing?
- There’s a different customer out there – Everyone has been working for the sanctuary of their homes and relying on digital for everything for the past year. Their outlook has become bigger and so has their exposure. Leverage digital marketing to identity and run targeted campaigns and get better insights.
- Markets are responding differently – Like individual customers, markets have also changed tremendously. Traditional means have seen a drop very drastically and given birth to a more approachable dynamic mean. Digital marketing can help you identify these changes and target campaigns to better suite each one of them.
- Need for more flexible channels – Pandemic can ripped the core of all businesses and even channels have had to bear the burnt of being flexible to adopt various goals and strategies. What was considered a branding channel is now customised to generate businesses too. New channels are also being introduced but managing and understanding them is still a challenge for people who are struggling to meet basic equilibrium. Digital marketing can help you analyse and manage these channels to the best of their potential and generate metrics for better decision making.
- Move everything online – WFH has already become a norm and businesses have closed down leased/rented spaces. Even infrastructure has been moved to cloud. Digital marketing is the best bet business can have to increase revenue and attract talent to grow business. All the campaign built on digital can be tracked and attributed to efforts giving more control in this fast changing scenario.
- Redefined business goals – It is very difficult to explain and change business goals without insights. Setting up new strategies and plans cannot work without experts. Digital marketing is the only brother who works 24/7 only to grow overall business. There are no incentives, no client appreciations, no on-site packages, nothing. Digital marketing strives along with the founders and core management to build, grow and accelerate business only. They know the entire flow of product and/or services in and out and are the best advocates to help you redefine business goals.
Overall, digital marketers knows that customers change their preferences constantly. They are trained to know when to take a step back and match customers preferences and trends. They will help you adapt and reconsider quickly.
Remember, digital marketing prepares you for the long run.
At Marinoid, we are committed to the core philosophy of digital marketing and building a strong base for all businesses with our expertise. Pandemic or not, we will stick to these core values and help businesses achieve GTM and growth; consistently and successfully.
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About the Author: Tanay Sarpotdar
FAQs
Marinoid has a different grammatical meaning. We coined it from two words viz Marketing + Droids. A futuristic approach to marketing. Our mascot ‘Noidy’ is designed and inspired by the movie, WALLE and shares the same emotional quotient.
You will get a call from us within 24 hours or when you have scheduled a call. First meeting focuses on understanding your business problem and/or marketing request. We will brainstorm the need and discuss how to approach it. If you like the approach, we will discuss the commercials and kickstart the journey.
Digital Marketing is not magic. It is a science and art. Besides, there are various factors which decide ‘success’. Treat marketing as an investment centre rather than a cost centre. Understand and brainstorm as much as possible before committing to the plan.
A wise man once said – “If you throw peanuts, you will only attract monkeys!” At Marinoid, we focus on helping you achieve GTM first rather than focusing on our profits – so don’t worry we will help you regardless.
In simple terms, your website – your most critical asset. Focus most of your efforts on making this asset robust, scalable and simple. It should be your best replacement on the web and all your efforts should be circled around this asset.
Yes, there is an hourly charge for consultation. Check our pricing page or drop us a note and we will tell you the details.
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