Websites are at the core of business now. They are you virtual identities in this virtual world. If you want to leave the best first impression and in fact all subsequent impressions, you need to keep your best foot forward – always. A study states that the user span is less than 5- 10 seconds and it’s reducing daily. So the faster you can make an impression, the higher chance you have to retain the visitor. There are so many things which we do to leave an ever lasting impression but when it comes to website performance, page speed is the key. Faster the site load, quicker your message is delivered and higher the chance of that connect.
Start ups have to ensure this aspect is adhered to the most as they have a lot to loose if their first impression is slow and lazy.
Here is a list of best practices to check for speeding up your website. You will need an expert to implement all of them and I am not saying just a technology expert but also a digital marketing expert. Make sure you check all of them and keep a tab on them every month to stay GREEN.
- Content
- Make fewer https requests
- Reduce DNS lookups
- Avoid redirects
- Make AJAX cachable
- Postload components
- preload components
- Reduce the number of DOM elements
- Split components across domains
- Minimise number of iFrames
- Avoid 404s
- Server
- Use a content delivery network (CDN)
- Add expires or cache control headers
- Gzip components
- Configure etags
- Flush buffer early
- Use get for AJAX requests
- Avoid empty image src
- Cookie
- Reduce the cookie size
- Use cookie free domains for components
- CSS
- Put sylesheets at top
- Avoid CSS expressions
- Choose over @import
- Avoid filters
- JavaScript
- Put scripts at bottom
- Make JavaScript and CSS external
- Minify JavaScript and CSS
- Remove duplicate scripts
- Minimise DOM access
- Develop smart event handlers
- Images
- Optimise images
- Optimise CSS sprites
- Do not scale images in HTML
- Make favicon.ico small and cachable
- Mobile
- Keep components under 25 KB
- Pack components into a multipart document
Have you implemented all of them and still the website is not impressive? Reach out to us at info@marinoid.com and we will help you with them. Feel free to brainstorm in the comments below if you need any help on a few of them as well. If we can’t solve it, our team sure will help you connect with groups and communities that can. Your success is Marinoid’s success!
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About the Author: Tanay Sarpotdar
FAQs
Marinoid has a different grammatical meaning. We coined it from two words viz Marketing + Droids. A futuristic approach to marketing. Our mascot ‘Noidy’ is designed and inspired by the movie, WALLE and shares the same emotional quotient.
You will get a call from us within 24 hours or when you have scheduled a call. First meeting focuses on understanding your business problem and/or marketing request. We will brainstorm the need and discuss how to approach it. If you like the approach, we will discuss the commercials and kickstart the journey.
Digital Marketing is not magic. It is a science and art. Besides, there are various factors which decide ‘success’. Treat marketing as an investment centre rather than a cost centre. Understand and brainstorm as much as possible before committing to the plan.
A wise man once said – “If you throw peanuts, you will only attract monkeys!” At Marinoid, we focus on helping you achieve GTM first rather than focusing on our profits – so don’t worry we will help you regardless.
In simple terms, your website – your most critical asset. Focus most of your efforts on making this asset robust, scalable and simple. It should be your best replacement on the web and all your efforts should be circled around this asset.
Yes, there is an hourly charge for consultation. Check our pricing page or drop us a note and we will tell you the details.
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