Marketing channels include all the tools and/or platforms businesses use to reach the target audience. Each channel has a specific purpose and value. You can amplify your reach and increase your revenue with these channels. There is no one best channel or strategy but startups need to understand their use and invest properly get the maximum return. Market research is equally important and recommended to hang out on channels where your competition is there.
There are two strategies in which marketing channels are leveraged viz. multi-channel and omni-channel marketing. Discuss with your marketing agency to get a better understanding of how to leverage each one and provide a seamless experience.
Marketing Fact: More than 58% of the marketers leverage 3 or more channels at any given point of time.
Broadly, there are four types of marketing channels viz. Paid, Free, Digital and Traditional. Here is a list for quick reference:
- Organic Search
- Social Media
- Video marketing
- Advertising (online and print)
- Email Marketing
- Sponsorship
- Conversational Marketing
- Word of Mouth
- Podcasts
- Events
- Affiliate Marketing
- Direct
Companies often employ channels that have a tried and test performance record for their product or service and also in their target market. For a startup, it is vital to understand that building a marketing team requires time and a team that is completely aware of the importance of these channels. For a future roadmap, here are the departments that a startup can build to manage these channels and get the best output from each.
- Demand Generation
- Marketing Strategy
- Marketing Operations
- Marketing Automation
- Evangelism
- Corporate Marketing
- Event Marketing
- Content Marketing
- Web and Creative Strategy
- Brand Marketing
- Regional Marketing
- Analyst Relations
- Customer Marketing
- Partner Marketing
- Integrated Marketing
- Product Marketing
Do you know more? Feel free to mention them in the comments below and we can brainstorm together.
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About the Author: Tanay Sarpotdar
FAQs
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Digital Marketing is not magic. It is a science and art. Besides, there are various factors which decide ‘success’. Treat marketing as an investment centre rather than a cost centre. Understand and brainstorm as much as possible before committing to the plan.
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