Amarendra Chitale, the seasoned IT professional to an entrepreneur
With over 15 years of experience, Amarendra found himself disillusioned with the monotonous routine of corporate training and analysis. Fuelled by a passion for teaching and a desire for autonomy, he decided to launch his own soft skills training business. However, he faced the challenge of navigating the complexities of starting a business in a competitive market.
Solution: Partnership with Marinoid
In 2017, Amarendra partnered with Marinoid, an agency dedicated to empowering entrepreneurs. Marinoid provided a comprehensive suite of services tailored to Amarendra’s needs:
- Brand Development: Marinoid assisted Amarendra in creating a compelling brand identity, including a brand name, logo, and identity kit, which set the foundation for his venture.
- Digital Presence: The development of a user-friendly website was crucial for Amarendra to showcase his offerings. Marinoid optimized the site for search engines and integrated it with social media platforms to enhance visibility.
- Marketing Strategy: Over the next few months, Marinoid implemented a multifaceted marketing approach that included:
- Paid Search Campaigns: Targeted advertisements to reach potential clients.
- Search Engine Optimization (SEO): Strategies to improve organic search rankings.
- Social Media Optimization: Engaging content to build an online community and generate leads.
Establishing the Foundation
By the end of the first year, Amarendra had successfully launched his training business, attracting a steady stream of clients. Marinoid’s marketing efforts began to pay off, establishing Amarendra as a recognized name in the soft skills training space.
Expanded Offerings
Recognizing the demand for flexible learning options, Marinoid helped Amarendra develop self-paced online courses. This included:
- E-commerce Integration: Setting up a platform for course purchases.
- Backend Architecture: Creating a simple yet robust system to manage course delivery and user engagement.
These online courses became a cornerstone of Amarendra’s business, allowing him to reach a wider audience and generate additional revenue.
Scaling the Business
After four years of successful operations, Amarendra aspired to create a broader impact by creating a wider and authentic platform for trainers and students in the field of Neuro Linguistic Programming (NLP). Marinoid facilitated the establishment of AANLP.org, an organization dedicated to training new instructors in varied soft skills. Key achievements included:
- Training Over 10,000 Students and Trainers: A significant milestone that showcased Amarendra’s influence in the industry.
- International Reach: Leveraging virtual identities developed by Marinoid, Amarendra was able to conduct trainings across borders.
The Roads ahead
with a Strategic Growth Partner
Amarendra Chitale’s journey from an IT professional to a successful entrepreneur exemplifies the power of strategic partnership and brand development. With Marinoid’s support, Amarendra not only launched his business but also created a sustainable model that continues to educate and empower others.
Key Takeaways
- Strategic Partnership: Collaborating with a specialized agency can accelerate growth and simplify the entrepreneurial journey.
- Brand Identity Matters: A strong brand helps establish credibility and attracts clients.
- Adaptability: Expanding offerings to include online courses allowed for scalability and greater market reach.
- Long-term Vision: Building an organization to train others has created a legacy and sustained impact in the industry.
“Invest in them without a second thought if you’re thinking of making it big.”
Amarendra Chitale
(CEO & Cognitive Wellness Interventionist)
AgileNeuro.com, Academy.AgileNeuro.com, AANLP.org
TESTIMONIALS
A BOND THAT IS MORE FRIENDSHIP THAN BUSINESS
Marinoid, is one of the most resourceful service provider in Enterprise solutions domain. Whether it is building your business website and/or getting it optimised for more business, Marinoid team will definitely get you out of the box ideas and solutions. They have a comprehensive set of solutions which integrate all aspects of building your business. Invest in them without a second thought if you are thinking of making it big through the internet media.
Amarendra Chitale
CEO & Cognitive Wellness Interventionist
www.agileneuro.com
Choosing Marinoid was one of the best decisions we made for taking our family legacy into the virtual world. Their strategic insights are certainly going to boost our brand visibility. The team’s tailored approach to digital marketing has not only aligned with our brand values but also opened new avenues for growing our business.
Sanat Sarpotdar
Director, PGH
www.poonaguesthouse.com
From the initial consultation to the ongoing support, Marinoid has been a trusted partner in our journey. Their expertise in digital advertising and conversion optimization has played a pivotal role in building our virtual brand. The team is not just knowledgeable but also responsive and adaptable to our evolving needs. Highly recommended for businesses looking to thrive in the digital space.
Nachiket Pendharkar
Founder & Master Trainer
www.vidussh.guru