Are you doing Spaghetti Marketing?

Spaghetti Marketing is an interesting concept. You may or may not have heard it but must have surely experienced it. Ok, let me give you an example to clear this out. Have you spent a lot of marketing budget randomly on multiple campaigns or tools or people with a hope that some of it will surely yeild? If your answer is yes, then you have been performing spaghetti marketing. It’s like throwing a bunch of ‘spaghetti’ against the wall and seeing if it sticks. Some of it does but that does not mean this process is working.

Many startups, are working on this model. They do not realise it until someone audits their processes or they sit down to analyse their ROI diligently. So what is the solution to this? Well the answer is simple – Marketing Plans.

Save your time and money by integrating your marketing efforts. A scattershot approach by trying different angles or efforts not only leads to a big waste of time but an uncoordinated team. If you want to build your company on a strong foundation invest time in planning. Look for ideas that are made to stick and oriented towards helping the customer towards a common goal. Perform gap analysis for content, campaigns, teams and even leadership strategies. Organise your budget to drive a planning outcome rather than a luck by chance.

Does that mean Spaghetti marking is bad?

Yes, it does but can we leverage it somehow till we have a planned approach in plan?

This is where it gets interesting. Startups have less budgets, resources,…. but have no shortage of ideas. Divide your team into idea branches and give them a spaghetti challenge. Ask them to devise ideas with a handful of supplies but make sure all teams are working towards a common goal. Ensure they practice everything right from designing, thinking, prototyping to the implementation and ROI mapping.

Know that, all parts of a spaghetti challenge are connected to each other and can impact their surroundings.

#foodforthought