#MindfulMinutes is a podcast hosted by Tanay Sarpotdar, a 3600 marketer, business consultant & speaker to brainstorm marketing ideas and strategies specifically for small and medium businesses.
All the episodes share different insights into how things should be or could be perceived to grow in marketing or to grow your marketing team. The topics have also been carefully chosen to open new possibilities based on personal experiences over the last fifteen years working in B2B marketing, digital marketing, and demand generation. The host continues to have interactions with people across the globe to ensure quality and relevance. Indian SMBs (and overall Indian talent) have a huge potential but most of it has been utilised to serve others. With initiatives like ‘Make in India’, there’s no better time to invest in Indian startups and work with strategy partners like Marinoid. Use this podcast to gather more insights and use it!
Remember, marketing is not a cost centre, it’s an investment centre – let’s treat it like one.
Season 2
S2 E4 | 16 Dec 2024 | How AI and Personalization Are Revolutionizing Customer Engagement with Tanay Sarpotdar
In this episode of The Growth Spotlight, we explore how AI and personalization are transforming customer engagement for SMBs. With real-world examples from Indian companies, we showcase how businesses are using AI-driven strategies to enhance experiences, boost customer retention, and achieve measurable growth.
Whether you’re an entrepreneur or a business leader, this episode offers practical insights and actionable tips to help you start leveraging AI for your business. Tune in to discover how to make smarter connections with your customers and set your business apart.
S2 E3 | 10 Dec 2024 | From Strategy to Supercharge – Future-Proofing SMB Growth with Demand Gen in 2025 with Tanay Sarpotdar
As 2025 approaches, the pace of change in the business world is accelerating—and for SMBs, the stakes couldn’t be higher. In this episode of SMB Growth Unlocked, we explore how demand generation can evolve from a marketing tactic into a powerful growth engine for your business. Join Tanay Sarpotdar as we dive into: why demand generation is a must-have strategy for SMBs, which are advanced, actionable tactics tailored for SMB success and the critical role of strategic marketing advisors in aligning goals and driving ROI.
If you’re ready to turn marketing from an expense into an investment—and position your business for sustainable growth—this episode is your ultimate guide. Perfect for entrepreneurs, marketers, and SMB leaders looking to thrive in 2025 and beyond!
PS: Here is the link to the LinkedIn article mentioned in the podcast.
S2 E2 | 2 Dec 2024 | Revolutionizing Customer Relationships: A CRM Implementation Roadmap with Tanay Sarpotdar
In this episode we explore how SMBs can harness the power of Customer Relationship Management (CRM) to transform customer interactions and drive sustainable growth. Drawing from Marinoid’s insightful blog, “Revolutionizing Customer Relationships: A CRM Implementation Roadmap,” we delve into actionable strategies for choosing the right CRM, streamlining data migration, customizing workflows, and using automation to enhance efficiency. With practical tips and marketing advisor insights, this episode helps SMBs navigate the CRM journey—from defining clear objectives to analyzing data for continuous improvement.
S2 E1 | 14 Nov 2024 | From Vision to Victory: How SMBs Can Build and Sustain a Powerful Growth Story through Strategic Marketing with Tanay Sarpotdar
In this episode, we dive into the essential strategies that small and medium businesses (SMBs) can leverage to craft and sustain a compelling growth story. Drawing inspiration from Marinoid’s insightful article, “From Vision to Victory,” we discuss how SMBs can transform their vision into actionable, effective marketing strategies that drive long-term success. Join us as we explore the key elements of vision alignment, audience targeting, digital storytelling, and the latest tools in automation and AI to supercharge efficiency. Learn how agile marketing approaches can help you stay flexible, pivot quickly, and keep up with the ever-evolving landscape of customer needs.
Season 1
S1 E4 | Decoding the Marketing Agency mystery for SMBs with Shraddha Agrawal, founder DigiDNA
For the 4th episode, we have Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours. Whether you’re a business owner looking to elevate your brand or a marketing professional seeking actionable advice, this podcast is your go-to resource. Don’t let the marketing agency mystery hold your business back – let’s decode it together!
S1 E3 | The Art of Persuasion: Emotional Intelligence in B2B Marketing and Sales with Master Trainer, Amarendra Chitale
We’re brainstorming the psychology of persuasion in this episode. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Join Tanay Sarpotdar in unravelling this aspect with Amarendra Chitale, an NLP Master Trainer, Coaching Psychotherapist, Founder & CEO of AgileNeuro, AgileNeuro Academy, Asian Association of Neuro Linguistic Programming.
S1 E2 | Cultivating a B2B Success Mindset using NLP with Master Trainer, Amarendra Chitale
Join Tanay Sarpotdar for a dynamic conversation with Amarendra Chitale, an NLP Master Trainer, Coaching Psychotherapist, Founder & CEO of AgileNeuro, AgileNeuro Academy, Asian Association of Neuro Linguistic Programming, as we explore how #NLP (a powerful methodology) can revolutionise your #B2B mindset and drive unprecedented success.
S1 E1 | Critical Marketing Elements for B2B companies with 360 degree marketer, Kunal Shah
This is the first season, first podcast on #MindfulMinutes, that features Kunal Shah, a Healthcare marketer, Microbiologist, and an Alcohol Technologist. We’re diving deep into the critical marketing elements for B2B companies especially SMBs. Hear his thoughts on how things are deemed critical, why they become critical, etc. to better leverage them for your business endeavours.