Poona Guest House (PGH), a historical gem located in Pune, has been a cornerstone of hospitality and catering for 90 years.
Known for its authentic Maharashtrian cuisine, PGH has a rich legacy, notably being one of the first guest houses to serve this regional cuisine in the Indian Parliament post-independence. Despite its storied past and strong reputation, PGH relied predominantly on traditional marketing methods until recently. This case study explores PGH’s digital transformation journey with Marinoid, focusing on the establishment of its online presence and the impact on its business.
Solution: Partnership with Marinoid
Founded in 1935, PGH has catered to numerous dignitaries, travelers, and local patrons, cultivating a loyal customer base over decades. However, as the digital age progressed, PGH faced challenges in reaching new customers and enhancing its brand visibility. Recognizing the need to evolve, Director Sanat Sarpotdar sought the expertise of Marinoid to transition PGH into the digital realm.
- Build a Virtual Identity: Establish a comprehensive online presence for PGH, showcasing its unique offerings and history.
- Enhance Customer Engagement: Develop a platform for interaction with existing and potential customers.
- Promote Events and Services: Use digital marketing strategies to advertise special events and catering services.
- Leverage Social Media: Create a strategy to engage with a broader audience through social media channels.
Website Development
Marinoid collaborated closely with PGH to design and develop its first website. The process involved:
- Content Architecture: Structuring the website to highlight PGH’s history, services, menu, and booking options.
- Visual Identity: Creating a visually appealing layout that reflects PGH’s heritage and culinary expertise.
- User Experience: Ensuring the website is user-friendly, mobile-responsive, and optimized for search engines.
Content Creation and Messaging
Marinoid helped craft compelling content that resonated with PGH’s target audience:
- Storytelling: Highlighting PGH’s legacy and the significance of Maharashtrian cuisine.
- Menu Highlights: Featuring signature dishes and catering options to entice customers.
- Event Promotion: Regular updates about upcoming events, special offers, and community engagements.
Social Media Strategy
To amplify PGH’s reach, Marinoid devised a targeted social media strategy:
- Platform Selection: Identifying key platforms (Instagram, Facebook, and Twitter) to connect with diverse audiences.
- Engagement Campaigns: Running campaigns that encourage user-generated content, such as sharing experiences at PGH.
- Regular Updates: Posting about daily specials, behind-the-scenes content, and cultural stories related to Maharashtrian cuisine.
The Roads ahead
with a Strategic Growth Partner
The collaboration with Marinoid yielded significant outcomes for Poona Guest House:
- Increased Online Visibility: The website attracted a steady flow of traffic, with a notable increase in bookings and inquiries.
- Enhanced Customer Engagement: Social media followers grew by over 150%, fostering a vibrant community around PGH.
- Successful Events: The digital promotion of events led to increased attendance and engagement, revitalizing PGH’s presence in local and cultural activities.
- Brand Recognition: PGH emerged as a prominent player in the online space for traditional Maharashtrian cuisine, attracting both local customers and tourists.
The partnership between Poona Guest House and Marinoid exemplifies the power of digital transformation in preserving and enhancing a brand’s legacy. By embracing modern marketing strategies and building a robust online presence, PGH not only retained its historical significance but also set the stage for future growth. This case study highlights the importance of adapting to changing market dynamics while honoring tradition, ultimately showcasing how heritage and innovation can coexist harmoniously in the hospitality industry.
TESTIMONIALS
A BOND THAT IS MORE FRIENDSHIP THAN BUSINESS
Marinoid, is one of the most resourceful service provider in Enterprise solutions domain. Whether it is building your business website and/or getting it optimised for more business, Marinoid team will definitely get you out of the box ideas and solutions. They have a comprehensive set of solutions which integrate all aspects of building your business. Invest in them without a second thought if you are thinking of making it big through the internet media.
Amarendra Chitale
CEO & Cognitive Wellness Interventionist
www.agileneuro.com
Choosing Marinoid was one of the best decisions we made for taking our family legacy into the virtual world. Their strategic insights are certainly going to boost our brand visibility. The team’s tailored approach to digital marketing has not only aligned with our brand values but also opened new avenues for growing our business.
Sanat Sarpotdar
Director, PGH
www.poonaguesthouse.com
From the initial consultation to the ongoing support, Marinoid has been a trusted partner in our journey. Their expertise in digital advertising and conversion optimization has played a pivotal role in building our virtual brand. The team is not just knowledgeable but also responsive and adaptable to our evolving needs. Highly recommended for businesses looking to thrive in the digital space.
Nachiket Pendharkar
Founder & Master Trainer
www.vidussh.guru