The purpose of marketing has grown over the last decade. It is not just to reach your audience and communicate the benefits of your product or service. The entire dimension of marketing is now, dynamic and fast evolving. Goals have to precede strategy, always! I have built a list of five primary goals that apply to all branches of marketing and especially true for startups.
First, let’s get the definition correct.
What are Marketing Goals?
Specific and measurable objectives that help your broader business goal.
Any investment without a clear goal is a waste of time, money and resource. You will never be able to measure the impact or value of the work you’ve put in. Achieving the goals means you are making an impact and that’s what you want, right?
Here are the top give marketing goals:
- Increase Brand Awareness
- Generate High Quality Leads
- Establish Industry Authority
- Increase Customer Value
- Boost Brand Engagement
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About the Author: Kutan Shasar
FAQs
Marinoid has a different grammatical meaning. We coined it from two words viz Marketing + Droids. A futuristic approach to marketing. Our mascot ‘Noidy’ is designed and inspired by the movie, WALLE and shares the same emotional quotient.
You will get a call from us within 24 hours or when you have scheduled a call. First meeting focuses on understanding your business problem and/or marketing request. We will brainstorm the need and discuss how to approach it. If you like the approach, we will discuss the commercials and kickstart the journey.
Digital Marketing is not magic. It is a science and art. Besides, there are various factors which decide ‘success’. Treat marketing as an investment centre rather than a cost centre. Understand and brainstorm as much as possible before committing to the plan.
A wise man once said – “If you throw peanuts, you will only attract monkeys!” At Marinoid, we focus on helping you achieve GTM first rather than focusing on our profits – so don’t worry we will help you regardless.
In simple terms, your website – your most critical asset. Focus most of your efforts on making this asset robust, scalable and simple. It should be your best replacement on the web and all your efforts should be circled around this asset.
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