What are the types of marketing resources that a startup should build?

There are a ton of resources that can be built by the marketing team. Starting from branding elements to lead generation battle cards. Sounds interesting right? Well the process of building marketing resources is also super fun and educational, both for internal as well as the external audience. Marketing resources could be for print and even web.

NOTE: For those who might get confused, ‘Marketing Resources’ includes blogs, case studies, e-newsletters, etc.

Anyone can be easily confused, which one to build first and which one would be cost effective and which one would generate the maximum ROI, etc. Well, all these questions (and more) need a careful discussion with your marketing team or your partner.

For startups here is a list of marketing resources. We have tried to mention the types and their use/importance on a high level. Feel free to let us know your thoughts in the comments below.

1. Web
   • Brand Identity Kit – uniform definition of logo usage, brand messaging, colours and fonts, etc.
   • Banners and Ads (text and media) – promotions on search engines and business websites for lead generation and branding
   • E-newsletters and Flyers – promotions for business events
   • Demos & Mockups – first look for clients and teams to understand the progress of product or service
   • Presentations – most popular medium for describing or educating on an important topic(s)
   • Case Studies – reference guides detailing result of the product or service delivered to clients
   • White papers – high value promotional resource that deeps dives into an important topic
   • Battle cards – quick visual representation to assist in a sale
   • Infographics – another most popular asset that works best in nurtures and drip campaigns
   • Videos – next best thing to being present in person to describe your product or service or your USPs
2. Print
   • Brochures – promotional material for branding
   • Business Cards – age old techniques for identifying or branding people
   • Publishings – update techniques for suspects, prospects and customers
   • Magazines – highlighting achievements and thought leadership
   • Newsletters & Flyers – periodic connections with the market and useful as quick reference guides
   • Packaging – promotional elements that ensure product or service is delivered by the right company and to the right audience
   • Signages – branding elements for a broader audience at specific locations or during a specific time frame
   • Stationary – regular use items for internal audience to help them belong to a group
   • Albums – fun recollections of times that a potential candidate can refer and hope to be part of
   • SWAGs – event essentials to ensure the audience remembers our brand

These are high level definitions and usages of marketing resources.

Did you notice the items marked in Orange? Yes, you guessed it right. These are the ones you should be focusing on at the beginning of your journey. Based on your growth and need, keep on brainstorming with your marketing team to develop and upgrade all the marketing resources in the list. For more fresh ideas feel free to drop a note in the comments below Marinoid team can also work with you for the same. All the best!

PS: Got any more ideas that you want to discuss? We love that you are researching first! Bring them to the table and we will help you work with them.