What should be the Marketing Team Composition?

It’s not every day that you start your own venture. It takes a lot of hard work and study to be able to come up with a product or service line that matches your vision. The mission drives your activities around that product/service line. Your core team wears a bunch of caps and/or rely on external specialists/agencies to kickstart the engine but the prime focus is delivering a good product or service.

60% of the time, your sales pipeline drives how to build or grow your team. But what about the 40%? Are you among the few who gave that a thought? Well this 40% mainly comprises of the vision of the company. Here is the answer:

General types of marketing resources (of course there are specialists along side but for general understanding here is the list):

• Intern (no experience)
• Executive (1 to 3 years)
• Sr. Executive (3 to 5 years)
• Associate/Assistant Manager – Marketing (5 to 7 years)
• Manager (7 to 12 years)
• Associate Director (12 -15 years)
• Director and above (15 years and above)

Here is the team structure year wise:

• 0 t0 1 year
  • Marketing Executive – 1 & Head of Marketing OR
  • Marketing Agency (optional)
• 1 to 3 years
  • Marketing Executive – 1, Designer (shared resource) – 1, Content Writer – 1, Head of Marketing OR
  • Marketing Agency (optional)
• 3 to 5 years
  • Marketing Executive – 1, Designer (dedicated) – 1, Content Writer – 1, Head of Marketing AND
  • Marketing Agency (optional)

There is a reason for this structure and you need a trusted advisor who can guide you. It is imperative to understand marketing is an investment centre and not a cost centre. The right compilation will surely help you build a strong base which is robust, and scalable. Schedule a consultation with our experts to get things moving for you.