It’s not every day that you start your own venture. It takes a lot of hard work and study to be able to come up with a product or service line that matches your vision. The mission drives your activities around that product/service line. Your core team wears a bunch of caps and/or rely on external specialists/agencies to kickstart the engine but the prime focus is delivering a good product or service.
60% of the time, your sales pipeline drives how to build or grow your team. But what about the 40%? Are you among the few who gave that a thought? Well this 40% mainly comprises of the vision of the company. Here is the answer:
General types of marketing resources (of course there are specialists along side but for general understanding here is the list):
- Intern (no experience)
- Executive (1 to 3 years)
- Sr. Executive (3 to 5 years)
- Associate/Assistant Manager – Marketing (5 to 7 years)
- Manager (7 to 12 years)
- Associate Director (12 -15 years)
- Director and above (15 years and above)
Here is the team structure year wise:
- 0 t0 1 year
- Marketing Executive – 1 & Head of Marketing OR
- Marketing Agency (optional)
- 1 to 3 years
- Marketing Executive – 1, Designer (shared resource) – 1, Content Writer – 1, Head of Marketing OR
- Marketing Agency (optional)
- 3 to 5 years
- Marketing Executive – 1, Designer (dedicated) – 1, Content Writer – 1, Head of Marketing AND
- Marketing Agency (optional)
There is a reason for this structure and you need a trusted advisor who can guide you. It is imperative to understand marketing is an investment centre and not a cost centre. The right compilation will surely help you build a strong base which is robust, and scalable. Schedule a consultation with our experts to get things moving for you.
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About the Author: Tanay Sarpotdar
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FAQs
Marinoid has a different grammatical meaning. We coined it from two words viz Marketing + Droids. A futuristic approach to marketing. Our mascot ‘Noidy’ is designed and inspired by the movie, WALLE and shares the same emotional quotient.
You will get a call from us within 24 hours or when you have scheduled a call. First meeting focuses on understanding your business problem and/or marketing request. We will brainstorm the need and discuss how to approach it. If you like the approach, we will discuss the commercials and kickstart the journey.
Digital Marketing is not magic. It is a science and art. Besides, there are various factors which decide ‘success’. Treat marketing as an investment centre rather than a cost centre. Understand and brainstorm as much as possible before committing to the plan.
A wise man once said – “If you throw peanuts, you will only attract monkeys!” At Marinoid, we focus on helping you achieve GTM first rather than focusing on our profits – so don’t worry we will help you regardless.
In simple terms, your website – your most critical asset. Focus most of your efforts on making this asset robust, scalable and simple. It should be your best replacement on the web and all your efforts should be circled around this asset.
Yes, there is an hourly charge for consultation. Check our pricing page or drop us a note and we will tell you the details.
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This is a good direction for start-ups. Even for venture capital companies who incubate startups.